教育訓練、企業培訓、商業模式、
行銷策略
Strategic Man企業培訓演講agement- Text and Cases(8版)
商品網址: http://www.books.com.tw/exep/assp.php/tinaliao1968/products/0010709462
教育訓練計劃書商品訊息功能:
商品訊息描述:
New Features
1.Insights from Executives. This feature highlights executives who have been extremely helpful in addressing issues that are salient to strategic management. These executives, each of whom was interviewed by the authors themselves, hail from worldwide organizations and include Lise Saari (former Director of Global Employee Research, IBM), Terrie Campbell, (Vice President of Strategic Marketing at Ricoh Americas Corporation), and David Drews (Executive Vice President and CFO of Project: Worldwide, a global network of marketing agencies).
2.Insights from Research. This feature summarizes the authors’ key research findings on a variety of issues and, 企業培訓企劃more importantly, addresses their relevance for making organizations (and managers!) more effective. In Chapter 2 the authors discuss findings from a meta-analysis (research combining many individual studies) to debunk several myths about older workers—a topic of increasing importance, given the changing demographics in many developed countries. In Chapter 4, they address a fascinating study that found that “dormant ties” (people with whom we have not been in contact for at least three years) can be extremely valuable. And, in Chapter 8, they explore useful research about what to consider when leading virtual teams.
商品訊息簡述:
作者： Gregory G. Dess, Gerry McNamara, Alan B. Eisner
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2016/02/03
- 語言：英文
Strategic Management- Text and Cases(8版)
商品網址: http://www.books.com.tw/exep/assp.php/tinaliao1968/products/0010709462
教育訓練、企業培訓、商業模式、
行銷策略
F9AB9B5E5A4942E7 
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